Analytics, AI, Ads and SEO Presentation

This talk was presented to University of Washington B2B marketing classes in May 2026.

The undergrad and graduate-level classes were both taught by Vivienne Long. I can deliver a variation of my talk on request. (clicking on the in Windows opens a dialogue box allowing you to save the file then view it). The talk can be modified to meet the needs of the specific audience. Students were half way through a quarter-long class. My talk included case studies designed to fit with the overall syllabus of the class. The talk is general, not focused on training students on how to run ad campaigns, optimize web pages or place a site in AI search results

The talk is based on assistance we have provided clients in both B2B and B2C. Please contact us with any questions about the talk or our services.