Web Site Planning

Marketek helps create market-driven web sites. We partner with designers and site developers by writing a Market Requirements Document (MRD) that outlines marketing goals, required site elements and suggested site functions. Designers and programmers then use the MRD as a starting point for the site.

The way sites are structured has a huge impact on how a site will rank in search engines and of how effective a pay per click campaign will be. One important part of the site planning process is outlining site goals for search engine presence. Goals can include any or all of driving traffic through optimization or pay per click, protecting brands or preventing security issues. We can integrate site planning with our search engine optimization and pay per click consulting services.

Please contact us to discuss your specific requirements.

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A solid plan and structure is critical for success for both bridges and web sites