Pay per click guidance & consulting

Pay per click advertising via Google, Overture, MSN and others is a powerful marketing tool. In addition to advertising in search engines, you can also advertise on content sites.

With our pay per click services, we can provide guidance and consulting to help clients improve their pay per click programs. We have also provided interim management of pay per click programs, but this is not our long-term focus.

We integrate our pay per click services with search engine optimization. There are many areas where one can increase return on investment by doing both pay per click and optimization simultaneously.

One disadvantage of pay per click is the potential for fraud or wasted clicks. We have developed specialized skills in evaluating programs to see if there's waste or potentially fraud. In one case, we helped a major technology company by identifying nearly 40% of its total pay per click spending as a waste because of the sites their ads were running on.

We have assisted pay per click clients in travel, health care, professional services, software and technology and other areas. See our clients by industry or by service area to find someone who's had similar challenges to those you are facing.

We would welcome the opportunity to learn more about your needs and discuss ways we can assist. Please contact us to discuss either pay per click or integrated approaches to pay per click and optimization.

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