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Planning Market-Driven Websites

Marketek's Services

Our Qualifications

Marketek's Unique Approach to Web Site Planning

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Planning Market-Driven Web Sites

Is your company's web site itself a critical part of your internet marketing program? Often one thinks of a web site as a destination for other marketing programs. However, a web site can also itself serve as a marketing tool.

Marketek's Services

Marketek can help you turn your web site into a marketing tool. We will assist with the planning process to make sure that your site is a tool for realizing marketing goals and objectives. We provide services that complement the skills of graphic designers, writers, marketers and technologists. We do not write code or create graphics. Rather, we can:

• Research the requirements for a web site that meets the needs of your target audience

• Suggest functionality on the web site that could help support your objectives

• Benchmark your current or proposed site against competitor and industry-leader web sites

• Create a plan for ways to use your web site as a marketing tool on an ongoing basis. We help structure sites to serve as "viral" marketing tools that generate repeat traffic.

• Work with your designers and developers to implement the vision.

Our Qualifications

Marketek is focused first and foremost on meeting the needs of our clients. As a virtual organization, we do not have the conflicts of interest that can sometimes arise because of having staff that we need to utilize in a given area.

We have worked on web site planning for WRQ, a top 20-software publisher, and for several other companies. Our web site planning work has usually been done in the context of creating web marketing programs, including search engine strategies.

We draw on a broad set of perspectives. Our Wharton MBA prepares us to work with challenges such as defining the correct target audience, segmenting the market, and integrating a web site into an overall strategy. Our skills in planning market-driven web sites complement our search engine strategy services, as web site structure can play a major role in success with search engines.

Market-driven web site planning also complements our business planning and marketing planning services. We can help apply the work that goes into marketing plans to the challenges of planning a web site that will serve as a marketing tool.

As noted on our client list, we have worked with a broad range of information technology, consumer and business-to-business clients.

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  Our Unique Approach to Web Site Planning

Marketek Consulting does not offer in-house design services. Rather, we partner with our clients to define target audiences and what needs to happen for the site to serve as a marketing tool. We then turn the plans over to in-house or third-party designers and programmers for them to build the site.

Marketek Consulting web site planning clients will get the following they might not otherwise receive:

 • A web site plan built on business goals and a Wharton MBA's marketing and financial experience

• A choice of who will be most cost-effective for actually building the site.

• The option to wait to select designers and programmers until the exact functionality for the site has been specified.

• We work to empower others. We will explain how what we're doing can help public relations, customer service or partner relationships.

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For More Information

To contact us and learn more about how we can work with you to convert your site into a marketing tool, send email or call us at 206-241-0101.

We also have a company profile in Adobe Acrobat format that includes an introduction and outline of all our service areas.

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Marketek Consulting Group
Telephone 206.241.0101
Email: Send Us Email

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