We use an integrated approach to marketing through search engines. Here's what that means:
Search engines are an incredible marketing tool. However, at times they are not a good use of time and money. Marketek can assist with developing sites that are search engine friendly. We can help you create traffic generation programs that use search engines, but when these programs are not appropriate or cost too much, we are up-front and will help you cut back your spending.
With optimization and paid search alike, we focus on three outcomes that are building blocks for increasing your business:
Obtaining top positions in Google, Yahoo, Bing and other engines when appropriate
Managing text that appears in the search engines
The text should both invite a visit to your site and build your brand.
Ensuring landing pages have the right content for visitors
Communicate key messages and invite them to take a next step
All three outcomes are important for attracting qualified visitors who will turn into customers. Often people focus only on positions or clicks. This is only the starting point. Visitors need to have a positive experience.
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