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Search Engine Optimization

Search engines are an incredible marketing tool. Where else do interested customers go as often to find solutions? Marketek can assist with developing sites that are search engine friendly and with traffic generation programs that use search engines.

We focus on three outcomes:

  • Obtaining top positions in Google, Yahoo, Bing and other engines when appropriate

    • Long tail terms are a particular priority

  • Managing the text that appears in the search engine results

    • The text should both invite a visit to your site and build your brand.

  • Ensuring landing pages have the right content for visitors

    • Communicate key messages and invite them to take a next step

All three outcomes matter. Often people focus only on positions. This is only the starting point. We often see sites that have great positions, but the descriptive text that appears in Google's listings is gibberish.  And if the page people land on is dated or irrelevant, the visitor may not take the time to go to a better page, they may just leave the site.

Our Approach

We approach optimization projects by first conducting a benchmark assessment, determining whether there's room for improvement, and what will be needed to realize that improvement.

We can then provide a mix of implementation and training to help our clients build a sustainable, profitable long - term presence in the engines.  We do not use spam techniques and in 19 years have never had a client blacklisted from the engines .

We have assisted optimization clients in travel, B2b and B2C ecommerce, health care, professional services, software and technology, real estate and other areas.  Please contact us to get started with a benchmark assessment or search engine optimization.