Marketek Consulting Group
 

Search Engine Optimization

Search engines are an incredible marketing tool. Where else do interested customers go as often to find solutions? Marketek can assist with developing sites that are search engine friendly and with traffic generation programs that use search engines.

We focus on three outcomes:

  • Position in Google, Yahoo and other engines if appropriate
  • Text that appears in the listing in the search engines. The text should both invite a visit to your site and build your brand.
  • Appropriate landing page

All three outcomes matter. Often people focus only on positions. This is only the starting point. We often see sites that have great positions, but the descriptive text that appears in Google's listings is gibberish.  And if the page people land on is dated or irrelevant, the visitor may not take the time to go to a better page, they may just leave the site.

We approach optimization projects by first conducting a benchmark assessment, determining whether there's room for improvement, and what will be needed to realize that improvement.

We can then provide a mix of implementation and training to help our clients build a sustainable, profitable long - term presence in the engines. We do not use spam techniques and in 10 years have never had a client blacklisted from the engines.

We have assisted optimization clients in travel, ecommerce, health care, professional services, software and technology, real estate and other areas.  Please contact us to get started with a benchmark assessment.

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