Online Ads

Pay per click advertising via Google, Yahoo, Bing (formerly MSN) and other sites is a powerful marketing tool. We have assisted companies with effective search engine advertising in Google and in the Google network of affiliated sites for over 10 years.  We have also run campaigns in Facebook and on major ad networks, including ZD Net, Doubleclick and others.

There are two ways we can assist companies with paid search ads:

1. As a consultant: we can assist with set-up, goals and strategy, then provide training to internal staff for ongoing work.
2. We can directly manage small to medium programs with ad budgets of up to $1000 per month. 

We integrate our pay per click services with search engine optimization. There are many areas where one can increase return on investment by doing both pay per click and optimization simultaneously.

One disadvantage of pay per click is the potential for fraud or wasted clicks. We monitor this closely. In one case, we were brought in to help a major technology company. We found nearly 40% of the company's total pay per click spending was a waste. 

We have assisted pay per click clients in travel, health care, professional services, software and technology and other areas.

We would welcome the opportunity to learn more about your needs and discuss ways we can assist. Please contact us to discuss either pay per click or integrated approaches to pay per click, optimization and analytics.