What's new

Jan 2010: updates to search engine primer for ATTA members now available.

Stuart spoke on web analytics at the Marketing to the Max conference in Seattle, March 11, 2009 and gave a seminar to members of the Adventure Travel Trade Association on March 18 and 19.

Stuart Jenner spoke at the Search Engine Strategies Travel conference July 26 and 27, 2007.

Stuart spoke at the Adventure Travel World Summit in 2006 and also 2005. Marketek was also a service sponsor.

Marketek Consulting Overview

In today's challenging economy, return on investment is critical. Search engine optimization and paid ads are mission-critical: a company's overall success can depend directly on how well a company optimizes and uses paid ads.

Our goal at Marketek is to assist companies with a mix of guidance and implementation using search engine optimization and pay per click advertising on search and content sites.

With optimization, we start with a realistic assessment of how well a company is already doing in the engines. Is there room for improvement? We use several different sources to create a benchmark, identify opportunities for improvement and develop a list of recommendations.

With paid search, we assess where the money is going (if you already have a paid search campaign) and identify opportunities to increase advertising efficiency. Or we can help companies that have not advertised with paid ads to evaluate whether the benefits of advertising are likely to exceed the total cost.

You can think of us as a "buyer broker." There are times when optimization and pay per click are not in your best interest. We will tell you so up front. This is very different than a stereotypical agency approach that says "we sell this service, everyone needs it."

If appropriate, we can put together an integrated program or can develop a plan for stand-alone optimization or stand-alone paid ads.

In any case, we use web analytics to evaluate outcomes and identify opportunities for improvement.

In the challenging economy of 2010, it is more important than ever to provide an appropriate mix of both implementation and of training that meets your specific business goals and budgets.

Sometimes companies want to completely redo their web site. We can assist with web site planning: we help outline goals and marketing requirements, then partner with external or internal designers, programmers, webmasters and others.

We build on our experience at Microsoft and Wharton MBA. We will celebrate our 13th anniversary in June, 2010.

Contact us to discuss how we can assist you with search optimization, paid ads and analytics.

Bridge Photos

The internet is a bridge between people. Search engines are a tool that enable the bridge called the internet to work.

Throughout this site, you'll see pictures of bridges from around the world. These bridges serve as a metaphor for search engines, reminding us of the way they connect people to other people via the internet.

Notable Quotes

"Stuart has been invaluable to the success of The Awaiting Table. In fact, we probably would not be in business without him. 100% of our customers find us through our web site, so Stuart's integrated approach to web site design, search engine optimization and paid ads is what drives customers to our business. He is a trusted advisor, he helps us understand the value and ROI of various competing alternatives so we get the biggest possible bang for each dollar spent."

Chuck Day, Awaiting Table Italian Cooking School, Lecce Italy

"Stuart has been invaluable in helping with content strategy, search engine optimization, paid search and analytics. Because of his assistance, traffic to our website increased from zero to over 10,000 visitors/month in just a matter of months.”

Villette Nolan, Homesavvi

"We've had excellent results. Stuart has been able to show us meaningful improvements in our listings."

Lisa Wolff Onlineshoes.com

“Thanks for your help with web site planning. The new Marple’s Newsletter web site is getting just the results we wanted”.

Michael Parks, Publisher Emeritus, Marples Pacific Northwest Letter

"Stuart has become a key advisor. He participates as a partner (not vendor) and is always willing to impart knowledge."

Lo Reichert,Port Chatham Smoked Seafood